choose the most appropriate category so that you’ll get a
response from someone who specializes in that category.
Start-up Advice: Best if you’re new to business or starting
a new entity. Ask for resources for start-ups, people who
have expertise here, what to do next, identifying your
business model, business planning, forming an investment
offering (but it is illegal to ask directly for money here),
places to go to for investors, etc.
Branding: Best for questions related to the look and feel of
your corporate image, identity, forming the message you want
to share with your target market, etc.
All questions related to the planning, physical
creation, formation, manufacturing and delivery of products
Distribution Channels: All questions related to online and
offline sales channels such as retail stores, tradeshows,
infomercials, electronic retailing (QVC, HSN), etc.
Sales: All questions related to selling your products and
services including methods, resources, hiring a sales
person, contracting with sales groups, etc.
Marketing: All questions related to educating the public
about your company, products and services including methods,
resources, hiring a marketing person, contracting with a
marketing firm, etc.
Publicity: All questions related to creating a buzz about
your company, products and services including methods,
resources, hiring a PR person, contracting with a PR firm,
Creative: All questions related to art and design, product
merchandising, new innovation, specific product features,
packaging, hiring a creative person, contracting with a
creative group, etc.
Customer Acquisition/Retention: Specific questions related
to attracting new customers who are eager to buy your
products and services, where to find them and how to keep
them as loyal customers. Also refer to sales and marketing
Management/People: All questions related to managing and
leading your people, who needs to be on your team, issues
you’re having with employee retention, finding the right
people, asking for interim CEO (Chief Executive Officer),
CFO (Chief Financial Officer), and COO (Chief Operations
Officer) support. Also include Human Resources questions
Operations: All questions related to the day to day
operations of your company. Includes office issues,
insurance, transportation, shipping, factory, storage,
administrative support, organization, productivity, etc.
Finance: All questions related to fiscal management of your
company. Includes budgeting, projections, making cost
analysis, pricing, accounting methods and accounting
software. Also includes questions about funding, bank loans,
business credit, etc.
Technical: All questions related to computers, software
support, best tool to use, resources related to any
technical aspect of your business. Also how to hire a
technical person, who you may need, contracting with tech
Please don’t ask questions that are TOO technically
oriented. Should be related to running your business or
about finding the proper resources.
Need a Referral:
May not have a specific question but you would like to have
a referral to a specific person, or someone with a specific
expertise such as a patent attorney, a group, an educational
resource, or feedback on a resource you’re considering.
Self-Improvement: You may not have a specific business
question but rather an issue with yourself that is affecting
your business. This could include how to find your passion,
spiritual development, life-coaching, leadership training
resources, how to handle limiting beliefs about money or
Other: Use this section only if your question absolutely doesn’t fit into
any other category. Could be related to Exit Strategy,
Franchising, Licensing, Intellectual Property (IP), or “I’m
stuck and not sure what’s next”.
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